The aim is to research, develop, and deliver a valuable business proposal to the channel, taking factors such as Turnover, Costs, and Profitability into account
 | What is the channel looking for |
| Competitive business proposal |
| How to communicate programs |
| Local programs vs. corporate programs |
Activities:
| Channel strategy design |
| Channel programs development and management |
| Business proposals auditing |
| Detection of channel requirements |
| Channels mapping |
| Communication with the channel |
| Rewards and promotions programs |
| Competence analysis |
| Training programs design |
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