The aim is to research, develop, and deliver a valuable business proposal to the channel, taking factors such as Turnover, Costs, and Profitability into account
 | What is the channel looking for |
 | Competitive business proposal |
 | How to communicate programs |
 | Local programs vs. corporate programs |
Activities:
 | Channel strategy design |
 | Channel programs development and management |
 | Business proposals auditing |
 | Detection of channel requirements |
 | Channels mapping |
 | Communication with the channel |
 | Rewards and promotions programs |
 | Competence analysis |
 | Training programs design |
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